4 Email Copywriting Examples for Info Products

Do you want to turn every email into sales?

If your answer is yes,

Discover a simple email copywriting formula that helps digital marketing experts convert every email campaign into sales.

The formula is called AIDA formula.

AIDA stands for:

Attention

Interest

Desire

Action

Here's how you can use AIDA formula to write your persuasive email copy.

1. Attention:

First, grab your reader's attention in the inbox by creating an attention-grabbing subject line. This helps your email subscribers stop the scrolling and open your email.

2. Interest

Mention interesting information, statistics, stories, or benefits of your product or service in the email body.

3. Desire

Make the product desirable by showing them how it can change their lives. It's best to use the benefits of your offer here or tell success stories.

4. Action

In this section, you motivate them to take action now by using scarcity, urgency, or not losing the opportunity. For example, only 12 products are left.

Here's how you can write a good subject line:

1. Use Numbers or Statistics

For example, 60% of Americans Are Overweight

2. Spark Curiosity

For example, Elon Musk, Almost Killed

3. Mention The Benefits

For example, Now You Can Lose 10 Pounds In One Week

4. Keep Your Subject Line Under 8 Words

If your subject is more than 8 words, it may not be shown completely on mobile phones.

5. Use Power Words

Power words are used in copywriting to influence the reader and create emotional effects.

Such as now, easy, discover, secret, solution, system, breakthrough, new, powerful, and revealed.

1. Welcome Email

A welcome email is an automated email that can be sent after new subscribers join your email list.

In this email, you are thanking them for subscribing or downloading your lead magnet.

Then you provide the link for them to download their freebie. Keep the welcome email short and sweet.

If you set up a series of email follow-ups, don't promote any product or service in your welcome email because they're not going to trust you in the first email.

New subscribers will think you're selling them. First, provide value and start promotion after a few emails, so build the relationship first.

Discover the example of a welcome email below and pay attention to every part of the AIDA formula.

2. Promotional Email

A promotional email is an email copy you send to your email list to promote a product or service.

The AIDA formula is used in the example below to persuade subscribers to take action.

We grab the reader's attention two times. One in the subject line, and then the first sentences of the email.

Then we introduced AWeber as the best email marketing platform and mentioned the two benefits of Aweber in the "interest" part. First, pass the spam and promo box and manage 500 email contacts for free.

In the "desire" part, we persuaded the leads to use AWeber if they suffered from poor deliverability or low open rates.

3. Story Email

A story email is used to build connections between you and your email subscribers.

Story email is a relationship-building email.

In the example below, we have used specific numbers in the subject line to motivate the subscribers to open the email.

Then, we mentioned an interesting success story and the benefits of a specific affiliate marketing system.

In fact, we didn't mention the name of this affiliate marketing system; we just sparked curiosity for the reader to check out the product by clicking on the link.

We made it desirable for them in the "desire" part to get the product because it helps them make money and leave their 9-to-5 job.

4. Content Email

Content email is all about providing valuable information to your email list.

In this email, you help them overcome a specific problem by giving related guidance.

For example, 5 steps to drive traffic for free

In the example below, we made the email interesting by revealing the 5 proven ways to lose weight that increase the metabolism by 10X.

Then we informed them that fat accumulation creates inflammation and heart attacks.

In the "desire" part, we asked them to watch the video if they wanted to lose weight.