Best Email Copywriting Examples For Digital Products (5 Real Examples)

Do you want to learn how to write email copy for digital products online?

I have learned and practiced email copywriting under Anik Singal, one of the top digital marketers in the world.

He taught me the advanced methods on how to write an email copy for digital products that converts into sales.

Copywriting is all about psychology and persuasion. If you cannot persuade your target audience, you cannot sell something.

If you want to improve your email copywriting skills, you need to take an email marketing course to learn how to write an email copy that converts into sales.

In this article, I show you step-by-step, with examples, how to write an email copy for promoting digital products.

The best way to write an email copy for a digital product is to follow a simple copywriting formula.

A copywriting formula helps you structure your words, sentences, and paragraphs.

Additionally, it helps to write your emails quickly.

There are two proven email copywriting formulas you can follow to write a high-converting email copy.

1. PAS formula

2. AIDA formula

PAS stands for problem, agitate, and solution. This formula was created by Dan Kennedy, a famous marketer.

First, you state the problem or pain points that your target audience is suffering from. For example, are you suffering from belly fat?

Then, agitate your target audience about the problem and the consequences of not taking action. For example, belly fat clogs your arteries, which causes a sudden heart attack.

Finally, provide your target audience with a solution that helps them get rid of the problem and its future consequences.

For example, our product, Belly Fix, boosts your fat-killing enzyme by 500% and allows you to achieve a flat belly in 4 weeks.

See two examples of the PAS formula below:

AIDA stands for attention, interest, desire, and action. This copywriting formula is very classic and is mostly used by marketing experts.

Here's how to use the AIDA formula to write an email copy for promoting digital products online.

1. Attention

First, grab people's attention with a good subject line or the first sentences of your email.

For example, How To Make $1,000 A Day Without A Product?

2. Interest

After grabbing their attention, now it's time to share interesting information, statistics, or stories, and they should be relevant to your target audience.

For example, Dan Kennedy, a famous marketer, revealed a new system that allows you to make $1,000 a day online while working only 30 minutes a day.

3. Desire

After sharing something interesting, now Make your digital product desirable for the target audience by mentioning the key benefits of your product or providing some social proof, such as a success story.

For example, this affiliate marketing system helped Sarah leave her 9-to-5 job, make money from the comfort of her home, and enjoy free time with family and friends.

4. Action

Motivate the reader to take action by writing a clear and persuasive call to action at the end.

For example, Start Your 30-Day Free Trial Here.

See 3 examples of AIDA formula below:

The best and fastest way to write a high-converting email copy for a digital product is to follow a formula.

There are two proven email copywriting formulas that most email marketers use to write their email copy that converts into sales.

One is the PAS formula, and the next is the AIDA formula.

Choose one of these formulas to write your email copy so that your target audience will enjoy reading it and try to take action quickly.

If your email marketing is not converting into sales, you need to take a course to learn the secrets of writing persuasive email copy.

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