Best Email Sequence To Sell Your Digital Products (With Example)
Written by: Wali Qasemi
Do you want to learn how to set up an email sequence to sell your digital products online?
The best way to create an email sequence for a digital product is to first send a few value-based emails and build strong relationships, then introduce your digital offer.
This is the sample method that my mentor, Anik Singal, taught me to use to sell a digital product.
If you start sending promotional emails from day one, they will look salesy, and your email subscribers may not trust you to make purchases.
So, first provide value, then introduce your product.
In this article, I show you 7 email sequences to sell a digital product with email marketing.
7 Email Sequences To Sell A Digital Product Online
Email #1: The Welcome Email
A welcome email is used to welcome new subscribers who join your email list via the landing page.
It's also used to give people a freebie that they subscribe to through your website, blog, or social media platforms like a Facebook page or YouTube channel.
In the welcome email, you should introduce yourself shortly and provide the hyperlink for the free gift to download it.
Read the example of a welcome email below:
Example:
Subject Line: Here's Your Free Gift
Hey [First Name],
Thank you for joining my email list.
Click here to download your free book now!
Let me introduce myself. My name is David Abraham, and I am an email marketing expert.
In the next few emails, I will show you how to make 6 figures with just your email address.
So stay with me...
Here's the download link to your free book again.
Thank you,
David Abraham
Email #2: Follow-up For (Welcome Email)
A follow-up is an email that is sent to those who may or may not receive the welcome email.
In this email, you remind them again to download the freebie if they missed it.
This method helps you gain credibility and trust from your audience.
Follow-Up Example:
Subject Line: Did You Get Your Gift?
Hi [First Name],
Did you download your free book called "Weight Loss Fix" that I sent you yesterday.
If you missed it, Click here to download...
This book helped 15,00 overweight people lose weight, reduce their belly fat, and achieve a slimmer body.
For now, focus on chapter number 3, page 41, that reveals 3 fat-killing enzymes that can boost your metabolism by 500% without cutting calories.
Ready to achieve your slimmer shape quickly?
Go Here To Download "Weight Loss Fix".
Enjoy,
David Abrahm
Email #3: Introduce Yourself (Story)
In email 3, introduce yourself to the audience and tell some relevant stories about yourself.
Tell your subscribers how your life was before finding the solution, mention your pain points and struggles, and finally tell them how the solution changed your life.
Don't promote any links or offers in this email because it will look salesy. First, let them know you and relate themselves to you. because you were the one who was in their position one time with the same problems.
At the end of your email, create an open loop for the next email and tell them what they would receive in the next email.
This method prepares their mind to discover something new that can change their life.
Example:
Subject Line: How I Lost 30 Pounds In 30 Days
Hey [First Name],
I was 150 pounds overweight in 2014.
My metabolism was very sluggish. Every bite of food was adding extra weight to my body.
I was depressed, exhausted, and seeking help to achieve a slimmer body quickly.
No exercise helped, nor did cutting calories.
I was out of shape, physically, psychologically, and, of course, metabolically.
Finally, I discovered a weight loss solution that changed my life forever.
I lost 30 pounds in 30 days.
In 6 weeks, I turned my overweight body into a new slimmer shape that I had been waiting for years.
Tomorrow, I will reveal how this new weight loss solution helps you lose one pound a day without cutting your delicious foods.
So, wait for the next email.
Thank you,
David Abraham
Email #4: Continue The Story
Tell a story about how the newly discovered product changed your life. Mention it's UNIQUE benefits.
Moreover, tell them how other products or solutions failed while this one ended your problems and struggles.
Don't mention the offer's name in this email. Just spark curiosity and show how the product is good.
At the end, let them know that you will introduce the offer in the next email.
They will find your offer a unique solution to their problems, and they will wait to discover it in the next email.
This method allows you to prepare their mind to accept the offer and solve their problem.
Example:
Subject Line: Now Lose 1 Pound A Day
Hey [first name],
After 10 years of struggling with obesity, I finally achieved my slimmer shape.
I discovered a new weight-loss solution that helped me lose ONE pound a day.
It shrank my belly and dissolved all the toxic fats that had accumulated for years in my belly.
Previously, I tried many types of diets, including:
1. Pegan diet
2. Keto diet
3. Vegetarian diet
4. Juice Fasting
But none of these helped me shed pounds after pounds and achieve my healthy weight back.
The newly discovered solution is scientifically proven to boost your metabolism by 500%.
Moreover, it activates the enzymes that are responsible for killing toxic fats in your body.
Tomorrow, I will introduce this new weight loss system in detail to achieve a model-like body quickly.
So, check your inbox tomorrow.
Enjoy,
David Abraham
Email #5: Introduce An Offer
Now they are waiting to see the offer.
In email 5, introduce the offer that you mentioned
about it in email 4.
First, mention the key benefits of your offer.
Additionally, tell them that this is the offer that changed your life and will transform theirs as well.
Support your offer with research, statistics, and proof. Then, provide 2-3 hyperlinks to the offer.
At the end of the email, create an open loop and let them know you will reveal something amazing in the next email.
For example, tomorrow I will reveal how you can lose weight quickly without avoiding carbohydrates.
Example:
Subject Line: Boost Your Metabolism By 500%
Hey [First Name],
Do you want to lose ONE pound a day?
Discover "Weight Fix," a new weight-loss solution that allows you to lose one pound of toxic fat daily.
It activates the fat-killing enzymes that boost your metabolic rate by 500% without exercise.
For me, this product was like a miracle...
It helped me get rid of stubborn fats, slow metabolism, and obesity permanently.
Now I eat my favorite food without thinking about extra calories, sugar, protein, or carbohydrates.
According to the NHS, this weight-loss solution helped 5,000 overweight individuals achieve a healthy weight.
==> Discover How You Can Lose 1 Pound A Day
Tomorrow, I will reveal how to lose weight without restricting your calorie intake.
So, check your inbox tomorrow.
Thank You,
David Abraham
P.S. Now you can lose weight without exercise. Click here to watch how?
Email #6: Informational Email
Informational email is used to educate your email subscribers on how to solve their problems.
Additionally, informational content gives you credibility and trust by providing valuable content.
Make sure to promote your offer in this email as well.
Point out your offer and tell them that there's a quicker solution for their problems.
Again, at the end of this email, mention that you will share a success story tomorrow that shows how the solution helped someone.
Example:
Subject Line: The #1 Reason Why You're Overweight
Hey [First Name],
Do you know why you're overweight?
Scientists have revealed the root cause of obesity and slow metabolism, which disturb 40% of Americans.
According to their saying, it's not sugar, protein, or carbs that make you overweight.
but it's because of mitochondrial dysfunction.
Mitochondria is the core of your metabolism. It turns the food you eat and the air you breathe into energy.
When your mitochondria are not functioning, your metabolism will shut down, and you can't turn the food you eat into energy.
So, the extra calories accumulate in your body over time without burning them, and as a result, you gain weight.
Can you fix your mitochondria and lose weight?
Scientists discovered a secret solution that fixes mitochondrial dysfunction and rests your metabolism.
Once you apply this solution, your fat-burning engine will restart functioning again and will never stop burning extra fat in your body.
Tomorrow, I will reveal how this unique fat-burning miracle helped Sarah lose 200 pounds.
Go Here To Check out This Fat-Burning Miracle
Enjoy!
David Abraham
Email #7: Social Proof Email
Social proof email is used to show the effectiveness of the product to your email subscribers.
Providing social proof enables your subscribers to believe in and trust the product by seeing the success of other people using it.
So, write a story-related email and tell them how your product helped him or her.
Mention the before and after using the product. Moreover, share the results in numbers and statistics.
Success stories and testimonials are available on the affiliate page of the product.
Example:
Subject Line: How Sarah Lost 200 Pounds In 6 Weeks
Hey [First Name],
Now you can achieve a slim body like Sarah.
Sarah was 200 pounds overweight. She had a lot of belly fat, flappy arms, and a fatty liver.
Tiredness, depression, and heavy weight were disturbing her normal life.
Sarah wasn't fully functional...
In addition, she couldn't walk for even 20 minutes daily.
If she was running for a minute on the treadmill, her heart would start pounding so fast.
Sarah tried many things to become slim, starting from heavy exercise and a vegetarian diet to different supplements and juice fasting.
Finally, Sarah found "Weight Fix," a revolutionary weight loss system that has already helped 5,000 overweight individuals achieve a slim shape.
She lost 200 pounds in 8 weeks.
Amazingly, you wouldn't believe how this new solution transformed Sarah's life.
Now Sarah is slimmer, healthier, and more beautiful than ever before. She enjoys the best days of her life.
Click Here To Watch How Sarah Lost 200 Pounds
Enjoy!
David Abraham
P.S. If you want a slim body like Sarah, watch this.
3 Ways To Create A High-Converting Email Sequence Fast
1. Use Email Swipes
If you can't write persuasive email copy, you can use pre-written email swipes to sell your digital products quickly.
These emails are written by experts, which helps you save time and allows you to sell your digital products online.
2. Take A Course
Taking an email marketing course not only teaches you the A-Z of email marketing, but it also teaches you how to write persuasive email copy.
Moreover, a proven course will show you step-by-step how to pick the right digital products that convert into sales.
3. Done-For-You System
A done-for-you email marketing system provides you with pre-built landing pages, written emails, and high-converting digital affiliate products.
If you're new to the email marketing business and don't know how to start it, you can use this type of system to continue your business automatically with a few simple clicks.
Conclusion
In conclusion, creating an effective email sequence is crucial for successfully selling your digital products online.
By starting with value-based emails, you build trust and establish a strong relationship with your audience.
As taught by my mentor, Anik Singal, this approach ensures that when you finally introduce your offer, your subscribers are more likely to respond positively.
Remember, the key is to provide value first and then present your digital product as a solution.
If you follow the strategies outlined in this article, you'll be well on your way to crafting email sequences that not only engage your audience but also drive sales.
Do you want to learn email marketing step by step? Download my free book here.
About Me...
Hey, I'm Wali Qasemi, an email marketing expert and active affiliate marketer. I have been in the digital marketing space since 2014. I will help you make money online using only your email address. Read More...
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