Do I Really Need An Email List? (Expert Answer)

Do you really need an email list?

I started my online business in 2014 selling T-shirts on Facebook targeting people in the USA.

I didn't know much about the power of an email list at that time.

But I discovered through Anik Singal, CEO of Lurn and a digital marketing expert, that an email list is a real digital asset.

He said in a webinar that email lists protect you when Facebook or Google ban your ad accounts.

Moreover, it produces cash flow on a consistent basis once you build a high-quality email list.

Once I heard his words,

I started to build my email list as soon as possible because Facebook banned my ad accounts multiple times. I didn't have any solution except building my email list.

I discovered a proven email marketing system that allowed me to learn email marketing step-by-step.

This system also helped me to build my landing page and email list quickly without paying for email marketing software.

Additionally, it helped me choose a profitable niche and affiliate offers that really convert.

Unlocking the power of email marketing involves building and nurturing an engaged subscriber list.

Here, we unveil five real benefits of maintaining an email list.

From audience ownership to the highest return on investment and driving traffic, discover how harnessing this digital asset can elevate your online business to new heights.

Your email list is your own asset, and no one takes it from you, giving you control over how and when you communicate with your subscribers.

It's not like Facebook or Twitter (x), where they may ban your account and lose all your followers once you violate their policies with a mistake.

Social media platforms have their own sets of rules and policies that govern how businesses and individuals can engage with their audience.

These policies can change without warning, and violations can result in account suspension or content removal.

By relying solely on third-party platforms for audience engagement, you are subject to their terms and conditions, which may not always align with your business objectives.

Unlike social media posts that can quickly disappear from users' feeds, emails remain in recipients' inboxes until they are read or deleted.

This makes email a more sustainable and reliable channel for maintaining ongoing communication with your audience.

Imagine you have a favourite store where you love to shop.

Sometimes, the store sends you special offers or updates about new products through email. These emails stay in your inbox until you decide to open them or delete them.

Now, think about social media posts.

You might follow the store on social media too, but there's a big difference: social media posts can quickly disappear from your feed.

You might miss them if you're not online at the right time or if the platform decides not to show them to you.

An email list is a good source of traffic and allows you to drive traffic to your favourite website, blog, and landing page without paying for traffic generation.

Moreover, it helps you grow your social media channels like YouTube, Facebook, and Instagram.

For example, when you publish a new blog post, you can ask your email subscribers to read it by sending an email newsletter.

In this case, your blog will grow, and you will gain natural authority from search engines like Google and Bing.

You can follow the same method for growing your YouTube channel, Instagram page, and Facebook page as well.

Email marketing is the only online business that offers the highest return on investment.

According to Hubpot and Litmus.com, an email list generates $36 for only a $1 investment.

So, invest one dollar and gain $36 back. In fact, no other online business has such a high ROI.

If you improve your email copywriting skills, you can increase your return on investment further.

Try to write storytelling and informational content and include social proof in your email copy to increase email conversions.

If you don't know how to write persuasive email copy that converts into sales, check out this article now.

Email allows you to send your message to subscribers inboxes, unlike Facebook or Instagram, which limit your reach.

Social media algorithms constantly change, impacting the visibility of your posts.

With an email list, you're not at the mercy of algorithms dictating who sees your content. Your emails are delivered directly to subscribers' inboxes, giving you control over your message's reach.

By subscribing to your email list, individuals have given you explicit permission to contact them.

This means they're already interested in hearing from you, making them more receptive to your messages and offers.

People are more likely to open and engage with emails because they've voluntarily subscribed, indicating a higher level of interest in your in content or offerings.

Email lists generate the highest return on investment of all online businesses, which most people don't know.

Your email list is your real asset, and you have complete control over it, unlike social media channels like Facebook and Instagram that ban your account if you violate their rules.

Moreover, a high-quality email list allows you to drive traffic to your website and grow your blog or social media channel, like YouTube.

Related Articles:

1. What is The First Step in Email Marketing?

2. What Are The 5 Steps of Email Marketing?

3. 4 Email Copywriting Examples for Info Products