How Do I Setup Email Marketing for Clients?

Imagine you're a digital marketer tasked with helping a local bakery expand its reach.

You know email marketing could be the golden ticket to boosting their sales, but where do you start?

You're not alone.

Many email marketers face this challenge when setting up email campaigns for their clients.

Fear not, as we're about to embark on a journey to simplify the process and equip you with the tools to set up effective email marketing strategies for your clients.

Before diving into the technicalities, it's crucial to understand your client's objectives.

Are they looking to increase brand awareness, drive sales, or engage with existing customers?

Understanding these goals will shape your entire email marketing strategy.

For instance, if your client runs a boutique clothing store, their goal might be to drive sales by promoting new arrivals and seasonal discounts.

With a plethora of email marketing platforms available, selecting the right one can be overwhelming.

Consider factors such as ease of use, automation capabilities, and integration with other tools.

Popular choices include Mailchimp, Constant Contact, and HubSpot.

For instance, if your client is a small business with limited resources, a user-friendly platform like Systeme.io might be the best fit.

Moreover, build an attention-grabbing landing page and thank-you page for your client inside an email marketing software.

Try to use a free lead magnet on the landing page. Second, you can monetize the thank-you page with an affiliate offer or by using the client's offer.

If the client has no lead magnet, you can download a good one from IDPLR.com for free.

Make sure to create a separate account for each client when you choose an email marketing software.

If your client already has a list of contacts, the first thing they need to do is move this list from their current database or CRM system.

Contacts might be saved in different ways, like Excel spreadsheets, CSV files, or directly from another email marketing platform.

Before adding contacts to the email marketing platform, it's important to tidy up the list to make sure it's accurate and follows the rules, such as GDPR and CAN-SPAM Act.

Get rid of any copies, email addresses that aren't valid, or contacts who don't want to get emails anymore (unsubscribed).

Follow the platform's steps to add the cleaned contact list. Usually, this means choosing the file from your computer and matching the fields in the file to the right places in the platform.

For example,

Matching the email address field in the file to the email address field in the platform.

When you're sending emails, it's important to make sure they look professional and match your client's brand.

Most email marketing platforms offer templates that you can customize, but be careful not to reuse the same templates too often.

Servers like Gmail might flag your emails as spam if they detect duplicate templates. I've experienced this issue myself many times.

To avoid this problem, it's best to create new, unique designs and content for each email. You can use Canva.com for free to quickly create fresh templates.

For example,

If your client owns a spa, design templates that evoke a sense of relaxation and luxury with soothing colours and imagery.

Understand your client's needs, and if possible, ask them what they want. Depending on their goals, you can craft various types of email campaigns to suit their purposes.

These include:

1. Promotional emails

2. Newsletters

3. Welcome emails

4. Story Email

5. Hybrid Email (Promotion+Story or Content+Promotion).

Persuade your clients to send story and content emails, not only promotional emails. Both of them help them build relationships, credibility, and trust.

If you send only promotional emails, subscribers will think you are selling them all the time.

The key is to create content that grabs attention and includes captivating visuals to keep recipients engaged.

If your client is selling digital products, it's beneficial to persuade them to send plain text emails. Why? Because plain text emails tend to land directly in the inbox, it is easier for customers to see them.

This can lead to higher open rates and better overall engagement.

On the other hand, if your client is involved in e-commerce or selling physical products, it's important to logically convince them of the benefits of creating new email designs for each campaign.

Unlike other email marketers who might reuse duplicate templates, fresh designs for every campaign can make their emails stand out and feel more personalised to their audience.

This can lead to increased brand loyalty and higher conversion rates.

By understanding your client's specific needs and goals, you can tailor your email marketing strategy to best suit their business.

Automated emails are called autoresponder emails, and they can be sent automatically when someone subscribes to your email list.

Utilise automation features to set up automated email campaigns such as:

1. Welcome emails

2. Abandoned cart reminders

3. Birthday greetings

4. Setting up promotional emails for a specific product

Configure triggers and schedules based on your clients' preferences.

Segmentation involves dividing your email subscribers into smaller, more targeted groups based on shared characteristics or behaviors.

By doing so, you can tailor your email content to better meet the needs and interests of each segment, resulting in higher open rates, click-through rates, and ultimately, more conversions.

Another important segmentation factor is purchase history.

By analysing past purchases, businesses can identify patterns and preferences among their customers.

For example, separating frequent buyers from occasional shoppers allows marketers to tailor promotions or product recommendations accordingly.

By sending relevant offers to each segment, businesses can encourage repeat purchases and foster customer loyalty.

Engagement level is also a key factor in segmentation.

Subscribers who regularly open and interact with your emails are likely more interested in your products or services compared to those who rarely engage.

By segmenting based on engagement level, businesses can prioritise sending valuable content or special offers to highly engaged subscribers while re-engaging or nurturing less active segments with targeted campaigns.

Share reports with your client detailing the performance of their email campaigns.

Highlight successes, areas for improvement, and recommendations for future campaigns.

For example, show them how you improved the open rates, click rates, and how much more sales you made than previously.

The journey of utilizing email marketing to enhance the reach and profitability of your clients' businesses is both dynamic and rewarding.

By comprehensively understanding your clients' objectives and aspirations, you can tailor your email marketing strategies to align perfectly with their goals, whether it's increasing brand awareness, driving sales, or nurturing existing customer relationships.

Selecting the appropriate email marketing platform is crucial, considering factors like ease of use, automation capabilities, and integration with other tools.

Cleaning up and organizing your clients' contact lists ensures that your email campaigns are targeted and compliant with regulations such as GDPR and the CAN-SPAM Act.

Designing visually appealing and brand-consistent email templates is essential for leaving a lasting impression on your audience.

Leveraging various types of email campaigns, from promotional offers to engaging newsletters, allows you to maintain customer interest and drive conversions.

Segmenting your list based on demographics, behaviors, and purchase history enables personalized messaging that resonates with different customer segments, ultimately leading to higher engagement and loyalty.

Implementing automated email campaigns, such as welcome sequences and abandoned cart reminders, streamlines communication and maximizes customer interactions.

Regularly providing detailed reports on campaign performance empowers your clients with actionable insights, enabling them to make informed decisions and optimize future email marketing efforts.

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