How Many Emails Should Be In A Sales Sequence?

Do you know the standard number of email follow-ups or sequence for email marketing?

When I started email marketing unprofessionally, I was sending only promotional emails throughout my sequence.

But I didn't know the danger of it.

I was getting the highest open rate for the welcome email, but for the rest of the ten emails, the open rate and click rate were decreasing day by day.

I didn't know why the metrics of open rate and CTR were decreasing daily; however, the traffic quality was fine.

When I started learning email marketing under Anik Singal, a renowned email marketing expert and CEO of Lurn, he taught me the ins and outs of email sequence.

He said don't promote in the first emails because new leads are cold and they will think you're selling them.

First, provide value, build the relationship, and then start promoting after 5-6 emails.

If you do this, you gain credibility and trust, and as a result, the new leads will buy from you.

According to Anik Singal, a good email sequence is 10 follow-ups. However, you can set up as many as you want.

But here is a disadvantage:

If you set up more than 10 email follow-ups, your subscribers will not receive the trending topics and events.

So, it's better to start broadcasting after 10 email sequences in order to share the new events daily.

Discover an example of a proven 10-email follow-up series below.

When I applied the above email series strategy, my open rate increased above 30%, and my unique click rate went up to 15%.

I saw dramatic changes in my email marketing business.

SpeedWealth is the only email marketing system that allows you to setup high-converting email sequences and build your email list in less than 24 hours.

Do you want to turn every email follow-up into sales?

If yes, you should improve your email copywriting, and the best way to do that is to follow a step-by-step formula.

The best formula for email copywriting is the AIDA formula.

It's the only classical writing formula that experts have used from the old days until today for writing advertising campaigns.

AIDA stands for:

Attention

Interest

Desire

Action

First, start grabbing their attention by writing a good subject line. If your subject line doesn't hook their attention they will not open it, so spend more time on your subject line.

Here's how to write a good subject line:

1. Spark Curiosity

For example, Now You Can Cure Cancer By 100%

2. Mention The Benefits

For example, Make Sales Less Than 24 Hours

3. Use Personalization

For example, Hey Jon, Here's Your Free Book

3. Keep Your Subject Line Short

If your subject line is too long, your subscribers can't see it fully on their mobile phones. So, keep it to a minimum of 8 words or less.

Now we come to the second part of the AIDA formula, which is "interest."

You can use it in the email body.

It can be an:

interesting story,

interesting benefit,

interesting fact,

interesting research

For example,

Do you know the best email marketing platform?

It’s called AWeber!

AWeber is the only email marketing software that deliver your email directly in the inbox by passing the spam filter and promo box.

Moreover, it allows you to manage 500 email contacts for free.

The next part of the AIDA formula is called the "desire" part. You should make them desire the product.

In order to make it desirable, you have to show them how your product or service can improve their lives.

For example,

If you’re suffering from poor deliverability and low open rates all the time, you can enjoy Aweber and its Free membership now.

Now we come to the final part of the AIDA formula, which is called "Action."

You should motivate them to take action now.

For example,

Go Here To Create A Free Account In Aweber.

See the complete example of AIDA formula below:

Related Articles:

1. 4 Email Copywriting Examples for Info Products

2. What is The First Step in Email Marketing?

3. What Are The 5 Steps of Email Marketing?