How To Build A Landing Page For Lead Generation [Step By Step Guide]

Are you interested in creating a landing page to generate leads but unsure how to do it?

What is a landing page?

A landing page is a webpage used to collect people's contact information for marketing purposes.

It can be an email or phone number.

In this article, I help you to build a high-converting landing page to encourage visitors to give you their email address.

Let's get started...

The purpose of a headline is to grab people's attention when they visit your landing page.

So, it's the first thing they see.

Here are 6 proven ways to write an attention-grabbing headline for your landing page.

Before writing a headline, make sure to define your target customers and determine their pain points clearly because it helps you to create a relevent headline.

For example:

Target audience: Affiliate Marketers
Pain Points: Lack of traffic and building an email list.

Mention the biggest benefit of your product or service that can solve the target audience's problem in a way they have never experienced before.

For example:

Target Audience: Overweight People.
Headline: Discover the 5 proven vitamins that boost your metabolism by 700% without avoiding your tasty foods.

Here, boosting metabolism by 700% is the big benefit of the product to the targeted customer.

Example 2:

Target Customers: Email Marketers
Headline: How to build your email list in 24 hours or less using a new automated system.

Here, building an email list in 24 hours is the big benefit of the offer that you are promoting on your landing page.

Use specific numbers, statistics, or timeframes in your headline because specific details give authority to the headline, making it appear more trustworthy and believable.

For example, get 5 clients in a week without running Facebook or Google ads.

Power words are persuasive words that grab attention, trigger emotions, and inspire action.

They appeal to readers' desires, fears, or aspirations, making headlines more compelling and driving conversions.

Examples of Power Words:

The fastest way to write a headline is to follow a headline formula. Here are some headline formulas that can help:

AIO SEO is a headline analyzer tool that analyzes your written headline and gives you some suggestions.

This tool is completely free to use, and I found it very helpful to create attractive headlines.

First, I suggest you follow a headline formula to create a headline, then use this headline analyzer to improve it based on suggestions.

The subheadline supports the headline and further explains the benefits of your offer.

Here's a step-by-step guide on how to write a subheadline that motivates visitors to give you their contact information.

Support the headline of your landing page by mentioning additional benefits of the product or services in your subheadline to keep the reader interested.

For example:

Headline: 7 Ways to Lose Weight Fast.
Subheadline: Boost your metabolism and burn the toxic fats while eating carbs, protein, and healthy fats.

Address the concerns and problems that your target audience is suffering the most.

For example:

Headline: 7 SEO Tools That Helps To Boost Your Website Ranking

Subheadline: Get rid of low domain authority and decreased organic search volume.

Here, low domain authority and decreased organic search volume are the main problems for your target audience.

Alternatively, you can add 3-4 bullet points instead of writing a subheadline in your landing page (Lead Funnel).

For example:

Headline: 7 Ways To Lose Weight Fast And Achieve A Slimmer Shape In 4 Weeks Without Exercise.

Bullet Points:

1. Boost Your Metabolism by 700%

2. Get Rid of Toxic Fats

3. Reduce Your Cravings

A lead magnet is a free gift that you give to landing page visitors in exchange for their email addresses.

A lead magnet can be a free book, pdf guide, course, free report, video training, etc.

An irresistible lead magnet captures your audience's attention by offering a valuable solution to their problems.

It then encourages them to take action by providing their email address and downloading it.

Here, I show you how to create an attractive lead magnet for your lead generation landing page.

You can use your own expertise, experience, and knowledge to write a topic around your niche.

It's not necessary to write a 50- to 100-page book and report. Just 5-10 pages is enough.

Moreover, you can make 10-minute video training or screen recording about a specific topic and use it as a valuable lead magnet on your landing page.

PLR stands for private label rights.

Pre-written and ready-made articles, e-books, PDF guides, videos, and audio files are all examples of Private Label Rights (PLR) content.

When you purchase PLR content, you acquire all the rights to use it as you wish.

However, it's advisable to consider redesigning and editing the content to enhance its value and ensure its uniqueness.

Top PLR Sources:

1. IDPLR

2. PLR Assassin

3. Content Sparks

4. PRL.me

5. Buy Quality PLR

Go to one of these websites, get PRL content, customize it according to your needs, and use it on your landing page to generate leads.

Prompt Advise is an AI software that generates compelling content tailored to specific niches and industries.

I find it particularly useful for creating free gifts, as it provides detailed instructions, known as prompts, for the AI to generate various content types such as books, blog posts, product descriptions, video scripts, etc.

Additionally, it can produce high-quality images for use in lead magnets and landing pages.

ChatGPT is an AI writing tool that can assist you in generating a text-based lead magnet for your landing page.

However, it relies on your input and specific details to produce high-quality content.

If you fail to provide ChatGPT with the necessary information and instructions, it may not be able to create effective lead magnets for you.

Canva is a design and content creation tool and platform for digital marketers and entrepreneurs.

The benefit of Canva is that it includes thousands of templates to use for lead magnet creation for free.

Types of lead magnet templates in Canva:

1. E-Book Templates

2. PDF Guide Templates

3. Video Templates

4. Book Cover Templates

5. Report Templates, etc.

For example, just type [book cover templates] in the Canva search bar, and it provides with tons of templates.

Choose a template, personalize it with your own text, photos, and graphics, and then download it.

After creating a headline, subheadline, and lead magnet, now it's time to create a call-to-action button.

Here are the top words and phrases to use on your call-to-action button on your landing page.

1. Download Now

2. Free Access

3. Get Free Access

4. Free Instant Access

5. Start Your Free Trial

6. Download Your Free Guide

7. Claim Your Free Copy

8. Join Now For Free

I have used the "Start Your Free Trial" call-to-action words on the landing page above.

When someone clicks on it, a form will open, prompting them to enter their name, email, and phone number in order to access the free training.

Make sure to place the call-to-action button above the fold so that visitors can see it without scrolling.

Social proof refers to the reviews, testimonials, and positive comments from real people regarding your product or offer.

Let me ask you a question...

Would you believe a landing page offer with testimonials or without testimonials?

Of course, your answer would be with testimonials.

That's why adding social proof to your landing page boosts credibility and trust in the minds of visitors.

Research shows that a whopping 66% of consumers are moved towards making a purchase when they encounter user reviews.

So, it indicates that if we add social proof to our landing page, the conversions will increase dramatically.

There are various types of social proof; here are 4 that boost conversions on a lead generation landing page.

Personally, I believe an offer (lead magnet) on a landing page when there are video testimonials added to it.

Because it shows that people achieved some success from the offer already and are endorsing it through a video naturally.

I recommend adding video testimonials for a landing page rather than any other forms of social proof.

Text testimonials are written forms of social proof in which a customer endorses a product or service by writing about it.

Many companies use text testimonial forms to collect customer feedback about their products via email.

However, text testimonials are less effective than video testimonials, but they look impactful if you add the customer's image with the text as well.

Displaying the logos of well-known brands you’ve worked with, clients you've served, or media outlets that have featured your business.

For instance, showing logos like "Forbes" or "The New York Times" if you’ve been mentioned in those publications.

Including client logos on a landing page provides social proof when video and text testimonials are unavailable.

Brand stats are data points that highlight your business's achievements, popularity, or impact.

Adding brand stats as social proof on a landing page can boost credibility and help convince visitors to take action.

Here are some concise examples of brand stats for a lead generation landing page:

1. "Trusted by 10,000+ customers worldwide."

2. "Rated 4.9/5 by 2,000+ users."

3. "Featured in Forbes, TechCrunch, and The New York Times."

4. "Over 1 million products sold."

5. "98% customer satisfaction rate."

Here is my top recommended landing page builder for lead generation purposes.

Systeme.io is an all-in-one digital marketing platform that helps you build landing pages for free.

In addition to being a landing page builder, Systeme.io is an email autoresponder that allows you to collect leads and manage your email list for free.

Systeme.io gives you access to 100+ landing page templates and 60+ Thank-You pages.

You only add your headline, subheadline, and lead magnet, and your landing page will be ready for the visitors.

I showed you how to create a high-converting landing page to generate leads for your business.

I suggest you follow every step and take action to master landing page creation quickly.

By following these steps, you can persuade the visitors to give you their contact information as a lead.

Do you want the best way to generate leads and build your email list quickly?

Download My Free Book Here...

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