How To Write A Success Story Email That Sells (With 5 Real Examples)
Written by: Wali Qasemi
Do you want to discover a step-by-step guide on how to write a success story email that converts into sales?
The purpose of a story email is to build relationships, connections, and trust between you and your email list.
Moreover, sharing a success story helps email subscribers feel the results of the product or service.
I send success story emails to my email subscribers multiple times per week, and I get the highest open rate and click-through rate with this type of email marketing.
Email marketing is one of the most profitable online businesses and generates $36 for every $1 investment, according to recent research.
Email copywriting is vital for email marketing because it allows you to use the techniques and skills to persaude the reader to buy a product.
If you can not persuade the reader to take action, you can not make sales with your email business.
So, if you want to convert your email into sales, take an email marketing course or use high-converting email swipes to learn and boost your conversions and sales.
Step 1: Choose A Success Customer
Choose a successful customer who has used the product or service and achieved some success from it.
If you're an affiliate marketer, you can find real success stories on the sales page of the affiliate product. Success stories can be in the form of a short video or text.
Additionally, you can use YouTube or Google to find successful customers for a specific product.
Go to YouTube and type in the search bar (product name + success stories), and you will see a bunch of videos as a result.
Next, you can follow the same step-by-step guide to find real customer success stories on the Google search engine as well.
See the example below:
Pick a success story from your own product if someone has already given some testimonials or reviews.
You can contact your customers and clients to collect data on how your product solved their problems and how much it changed their lives.
Moreover, ask the customers how your product worked better for them than your competitors.
You can collect data from successful customers by meeting them personally or via video call.
People trust more video testimonials than text-based ones.
After choosing a successful customer, now it's time to start writing a high-converting story email about that customer.
Step 2: Write A Catchy Subject Line
The purpose of a subject line is to attract people's attention in the inbox so they will stop scrolling and open the email.
If your subject line is not attractive, no one will open the email to read it and take action.
How To Write A Catchy Subject Line?
Here are 5 proven tips that can help you write an attention-grabbing subject line.
1. Spark Curiosity
For example, Donald Trump Killed Two Persons Accidentally
2. Use Specificity (Numbers/Statistics)
For example, 5 Proven Ways To Lose 1 Pound A Day
3. State The Benefits of Your Product
For example, Boost Your Fat-Burning Hormone By 1200%
4. Write A Short Subject Line
Keep your subject line under 8 words or less, because people can't see a long subject line on their mobile phones fully.
5. Avoid Spam-Triggers
There are certain words and phrases that cause your email to end up in the spam folder. Such as make money, dollar signs ($), buy now, sale, 100% free, guarantee, and FREE in all caps.
Step 3: Use the PAS Formula
PAS is one of the most effective email copywriting formulas that most email marketers use to write story emails.
PAS stands for problem, agitate, and solution.
First, explain the problem the customer was facing, which is related to your target audience.
For example, John was 200 pounds overweight.
Second, agitate the problem and write how it negatively affected the customer's life. State the signs and symptoms that the customer experienced before finding the solution.
For example, John's body was so loaded with toxic fat that he wasn't able to function like a normal person. He nearly died of a stroke due to a high blood lipid profile and hypertension.
Finally, introduce the solution and write how it helped the customer overcome the problem. For better understanding, mention the product's benefits.
For example, our product "WeightFix" boosted John's metabolism by 500% quickly, and he began to lose 1 pound a day without thinking about exercising.
5 Examples of Success Story Emails
Discover the 5 examples of success story emails below that have been written with the help of the PAS formula.
Read the emails carefully and pay attention to every part of the PAS formula in these emails.
PAS stands for problem, agitate, and solution.
Example 1: Weight Loss
Subject Line: How John Lost 20 Pounds In 20 Days
Problem:
Hey [Name],
John was 200 pounds overweight, like you.
He was loaded with toxic fat.
His metabolism was so slow that he wasn't able to lose even a tiny pound of body weight.
Agitate:
John was dizzy all the time due to his high lipid profile, fatty liver, and hypertension. One night, he nearly died of a sudden stroke.
Moreover, he was at risk of a heart attack because of too much fat in his blood vessels.
Solution:
Finally, John discovered our product, "WeightFix," which boosted his metabolism by 500% and helped him achieve a slimmer body.
He lost 20 pounds in 20 days without thinking about exercising or avoiding his favorite foods.
Ready to achieve a slim body?
Click here to discover "WeightFix" Now To Boost Your Metabolism By 500%.
Regards,
David Abraham
P.S. Watch here how John lost 20 pounds easily.
Example 2: Make Money Online
Subject Line: 3 Step System to Quit Your 9-5 Job
Problem:
Hey [Name],
Are you tired of your 9-to-5 job?
Five years ago, I was in your position; in fact, I was tired of working 8 hours a day.
Agitate:
The workload was too much for me, and my general manager asked me all the time to complete the daily project as fast as possible.
I was writing a 5,000-word business proposal for accounting software every day. It included typing and editing as well, which wasn't possible to finish in one day.
At the same time, my salary was very low. It was $2500 per month, which is not enough for a US citizen.
Solution:
In 2019, I found a 3-step affiliate marketing system that changed my financial life forever.
It was fully automatic and allowed me to make my first $100 online from home.
First, I didn't imagine the power of this system, but it helped me make commissions while asleep.
I made $10,000 per month and ultimately decided to quit my 9-5 job and enjoy my free time.
If you want to quit your job like me, just click here to discover the 3-step affiliate marketing system NOW.
Thank You,
Sarah Smith
Example 3: Skin Care
Subject Line: Discover How Laila Transformed Her Skin with Skin Clear!
Problem:
Hi [Recipient's Name],
Do you ever feel frustrated with persistent acne and dream of achieving soft, clear skin?
Laila felt the same way.
Agitate:
She struggled for years, trying countless products with little success.
Her confidence was waning, and she felt trapped by her skin issues.
Solution:
But then, Laila discovered Skin Clear.
After just a few weeks of using Skin Clear, she noticed a remarkable transformation.
Her acne began to fade, and her skin felt softer and more radiant than ever before. Laila’s confidence soared as she embraced her beautiful, clear skin.
If you’re tired of battling acne and longing for a solution that truly works, Skin Clear could be your answer.
Join Laila and countless others who have transformed their skin and their lives.
Ready to start your journey to clear, beautiful skin? Try Skin Clear today and see the difference for yourself!
Best regards,
William John,
P.S. Laila’s story is just one of many. Don’t let acne hold you back any longer—experience the magic of Skin Clear!
Example 4: Make Money Online
Subject Line: Transform Your Business Like David Did with Clickfunnels
Problem:
Hey [Name],
Are you struggling to make a significant income online?
Do you feel overwhelmed by the complexity of email marketing? You're not alone.
Many entrepreneurs and small business owners face the same challenges every day.
Agitate:
Meet David Abraham, a fellow entrepreneur who was once in your shoes.
David was frustrated with his online sales and felt like he was spinning his wheels with traditional marketing methods. He knew he needed a change but wasn’t sure where to start.
Solution:
That’s when David discovered Clickfunnels, an intuitive email marketing system designed to streamline the entire process.
With Clickfunnels, David was able to create captivating email campaigns, automate follow-ups, and track his results effortlessly.
In just a few short weeks, he saw a dramatic increase in his online sales, ultimately earning an impressive $5,000!
Imagine what you could achieve with a tool like Clickfunnels at your disposal.
No more guessing games, no more wasted time, just a straightforward path to boosting your income.
Click here to start your journey with Clickfunnels today!
Best regards,
Jammy Scott
P.S. Click Here to discover how David made his first $5,000 online with Clickfunnels.
Example 5: Mental Health
Subject Line: How Alex Overcame 10 Years of Depression
Problem:
Hi [Recipient’s Name],
Are you struggling with relentless depression? Alex knows exactly how you feel.
Agitate:
For 10 years, his depression worsened every night, leading to three heartbreaking suicide attempts.
Solution:
But then, Alex discovered Brain-Fix.
This natural supplement transformed his life, alleviating his depression and restoring his hope.
Today, Alex enjoys peaceful nights and brighter days, all thanks to Brain-Fix.
Don’t let depression control your nights any longer. Try Brain-Fix and reclaim your happiness, just like Alex did.
Best,
Dr. James
Step 4: Test Your Email
It's very important to test your email before sending it; otherwise, it may land in the spam filter and never be seen by your email subscribers.
Nearly all email marketing platforms include testing features that allow you to test your email before sending it.
If you haven't chosen a good email marketing software yet, you can join Systeme.io for free.
Before sending your email to your email list, test it with two email addresses. If your email lands in the inbox, it's fine; otherwise, change your subject line or a few sentences of the email body and test it again until it lands in the inbox.
Try to avoid the "promotions box" for Gmail as well, because the promotional box is for marketing emails and people do not pay much attention.
A good email marketing course teaches you step-by-step how to avoid spam filters and master deliverability.
Conclusion
Story email builds relationships, connections, and trust between you and your email list.
The best way to write a success story email is to follow an email copywriting formula called PAS.
PAS stands for problem, agitate, and solution.
Moreover, the PAS formula allows you to persuade your email subscribers in depth and trigger their emotions to take action on the email quickly.
Do you need an email marketing course? Click Here...
About Me...
Hey, I'm Wali Qasemi, an email marketing expert and active affiliate marketer. I have been in the digital marketing space since 2014. I will help you make money online using only your email address. Read More...
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