How To Write A Marketing Email: 3 Samples
Written by: Wali Qasemi
Discover the 10 proven steps that helped me write marketing emails and convert them into sales.
What is a marketing email?
A marketing email is an email that allows you to promote a specific product or service by sending an email to a targeted group of email subscribers.
In this guide, we'll break down the process of crafting compelling marketing emails into simple steps, along with examples to illustrate each point.
Step 1: Define Your Goal
Before you start writing, it's crucial to determine the purpose of your email. Are you aiming to promote a product, announce a sale, or simply provide valuable content to your subscribers?
Clarifying your goal will guide the entire email-writing process.
Example:
Goal: Promote a new anti-ageing supplement for men and women over 60 years old.
Step 2: Know Your Audience
Understanding your audience's preferences, interests, and pain points is key to crafting relevant and engaging emails.
Segment your email list based on demographics, purchase history, or behaviour to tailor your message effectively.
Example:
Audience: Overweight women over 40 years of age.
Step 3: Create A Catchy Subjectline
The subject line is the first thing recipients see, so make it irresistible! Keep it concise, relevant, and intriguing to entice subscribers to open your email.
Here's 5 ways to write a catchy subjectline:
1. Spark Curiosity
For example, Elon Musk's Plan Almost Crashed.
2. Use Numbers or Statistics
For example, Why 60% of Americans Are Obese.
3. Mention The Benefits
For example, Regular Walking Protects Your Heart By 25%.
4. Focus on Them
Instead of "I & We" Use the word "You". For example, Now You Can Lose 10 Pounds In 10 Days.
5. Avoid Spam Triggers
Spam triggers are words that trigger the spam filter.
For example, Free, Make Money, Guarantee, Sale, Discount, Cash, Buy Now, Get Now, etc.
Step 4: Personalise Your Message
Address subscribers by name whenever possible, and use conversational language to create a sense of connection. Make recipients feel valued and understood.
Example:
Opening Line: "Hey [Subscriber's Name], we know you're passionate about taking care of your skin naturally..."
Step 5: Highlight Benefits, Not Features
Focus on how your product or service can solve a problem or improve the recipient's life.
Highlight benefits rather than listing features to make your offer more compelling.
Example:
Benefit Focus: "Our weight-loss solution helps you lose one pound a day without exercising.
Step 6: Use Engaging Visuals
If you're selling informational products, it's best to use only text email. Because it passes the spam filter easily.
But if you are selling e-commerce products, make sure to use fresh and unique images. Because using duplicate images triggers the spam filter sometimes.
Example:
Visual: Include a vibrant image showcasing the skincare products in action.
Step 7: Include a Clear CTA
CTA stands for call to action.
Guide recipients on what action to take next by including a clear and prominent CTA button.
Whether it's "Shop Now," "Learn More," or "Get Started," make it easy for subscribers to act on your offer.
Example:
CTA: "Shop Our New Skincare Line Now and Embrace Radiant Skin!"
Step 8: Optimise for Mobile
With the majority of emails being opened on mobile devices, it's essential to ensure your email is mobile-friendly.
Keep your design simple, font sizes legible, and CTA buttons easily clickable on smaller screens.
Example:
Mobile Optimisation: Test your email layout on various mobile devices to ensure it renders correctly.
Step 9: Test Your Email
After writing your email, now it's time to test it to see if it lands in the inbox or not.
If your email lands in the spam filter, junk folder, or promotions tab, you wasted your time creating email campaigns. Due to this problem, make sure to check your email delivery.
Moreover, email marketing software like Systeme.io has a testing feature that helps test your email for deliverability.
For a better result, make sure to test your email with two email addresses.
To fix your email delivery problems, read this article.
Step 10: Analyze Results and Learn
After 24 hours of sending your email campaign, it's time to check your metrics.
Metrics show how well your email campaign performed. The most important metrics are open rates and click-through rates.
The open rate shows how many people opened your email, and the click-through rate shows how many people clicked the links in your email.
3 Samples of Marketing Email for Beginners
Here are three samples of marketing emails that can teach you how to write a promotional email that converts into sales.
1. Promotional Email
Why is this email converting?
First, this email used personalisation by calling the name of the subscriber at the beginning of sentences.
Secondly, the writer mentioned the benefits of the product clearly in the email, which are that it boosts the metabolism by 300% and helps them lose one pound of fat daily.
Moreover, the visual flow and more white spaces in the email allow the reader to read without feeling themselves lost in the noise.
2. Story Email
Subject line: How John Made $500 A Day!
Hi David,
Meet John Smith, who used a new affiliate marketing system that helped him leave his 9-to-5 job.
Now he's making $500 daily from the comfort of his own home while working only 15–30 minutes a day.
Check How He's Making $500 daily!
John was $200,000 in debt and was struggling financially to pay his day-to-day expenses.
But this automated affiliate marketing system allowed him to clear his debt completely and enjoy his free time without working for others.
You can start this business model without having your own product and get access to buyer leads in 24 hours.
Check The New Affiliate Marketing System Here...
Thank You,
Jack Allen
Why is this email converting?
First, this is a plain-text email, and this type of email can feel more personal and genuine.
Additionally, plain text emails are lightweight and load quickly, even on slow internet connections or mobile devices with limited bandwidth.
Secondly, plain text emails put the focus squarely on the message you're trying to convey. This can lead to higher engagement and a better understanding of your offer or call to action.
3. Content Email
Subject: Boost Your Website Traffic for Free!
Hey Smith,
Want to drive more visitors to your website without breaking the bank? Here are five simple strategies to skyrocket your traffic:
1. Optimize for SEO: Use relevant keywords in your content to rank higher in search engine results.
2. Create Compelling Content: Share valuable and engaging posts, videos, or infographics to attract and retain visitors.
3. Harness Social Media: Utilize platforms like Facebook, Twitter, and Instagram to promote your website and interact with your audience.
4. Start Blogging: Regularly publish informative articles related to your niche to establish authority and attract organic traffic.
5. Collaborate with Others: Partner with influencers, guest blog on reputable sites, or participate in online communities to expand your reach.
Implement these tips and watch your website traffic soar!
Best,
Ava Abraham
Why is this email converting?
Firstly, this email provides valuable information and teaches people how to drive traffic for free.
Secondly, content emails are like fertiliser for your mind. They can help you learn new skills, stay updated on trends, or expand your knowledge in areas you're interested in.
If you send promotional emails all the time without providing value, your subscribers will think of you as a salesman and will unsubscribe from your email list.
If you want to master email copywriting step-by-step watch the complete course below:
Conclusion
In summary, mastering the art of crafting marketing emails is crucial for driving sales and engagement.
By following the ten proven steps outlined in this guide, including defining goals, knowing your audience, and using engaging strategies, you can create compelling emails that resonate with subscribers.
Personally, I've experienced success by implementing these strategies, leading to higher open and click-through rates.
If you're new to email marketing and unsure where to begin, consider enrolling in a trusted system like SpeedWealth.
This system not only guides beginners through the process but also provides tools to create opt-in and thank-you pages effortlessly without paying for autoresponders.
Additionally, it assists in selecting top-converting affiliate offers and crafting promotional emails as well.
About Me...
Hey, I'm Wali Qasemi, an email marketing expert and active affiliate marketer. I have been in the digital marketing space since 2014. I will help you make money online using only your email address. Read More...
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