What Are The 5 Steps of Email Marketing?

Do you want to know the 5 steps of email marketing?

Let's go back to 2014, when I first started my online business journey and tried multiple business models.

For two years, I struggled to figure things out, not realizing the important basics every online entrepreneur should know.

It wasn't until 2016 that I found something amazing: email marketing.

When I learned that for every $1 I spent, I could make $42 back, I was amazed. It felt like I had discovered the key to success online.

With the help of Anik Singal, the boss of Lurn and a big expert in digital marketing, I learned all about email marketing.

He gave me really helpful information and showed me five important steps that completely changed how I did online business.

And now, I'm excited to share those steps with you in this article.

What is a niche?

Niche is a specific segment of a market. For example, if internet marketing is a market, YouTube marketing is a niche.

Here is another example, if health is a market, weight loss for men is a niche.

The foundation of any successful email marketing campaign lies in understanding your audience.

By selecting a niche that resonates with your target audience, you can tailor your messaging to address their specific needs and interests.

SpeedWealth specialises in helping email marketers identify profitable niches and capitalise on their potential.

First, what is an opt-in page?

It's a simple webpage that allows you to collect people's email addresses with their own permission by giving them a valuable free gift.

A free gift can be:

1. Free e-book

2. Video training

3. Course

4. Free report

5. Limited-time membership

A high-converting opt-in page has five main components that are connected to each other.

1. Headline

2. Subheadline/Bulletpoints

3. Offer

4. Visual image/video

5. Call to action

Utilising platforms like Systeme.io, you can effortlessly design eye-catching opt-in and thank-you pages that entice visitors to join your mailing list.

See the example opt-in page below:

Secondly, what is a thank-you page? It's a webpage that you use to thank new leads after they give you their email addresses.

Most email marketers use the "Thank-You" page for a simple thank-you message. But Anik Singal told me to monetize this page by introducing a new offer as well.

He suggested that I thank them and introduce a relevant offer according to their pain points.

For example, if they opt to get your free e-book on how to make money with affiliate marketing, you can introduce an affiliate marketing system on the "thank you" page for them.

As a result, they will check out the offer and purchase it.

You can monetize your email marketing business in three ways. The thank-you page is the first way.

See the thank-you page example below:

An autoresponder is email marketing software that enables you to send automated emails, such as welcome emails, to your email subscribers.

It means you set up a series of emails that will be sent automatically after new leads join your email list.

By crafting a series of pre-written emails, you can nurture leads and guide them through the customer journey.

Welcome emails are super important!

They can make a lot more money compared to promotional emails. In fact, welcome emails can bring in up to 320% more revenue for each email you send out, according to Invespcro.

Plus, did you know that about 74% of people actually want to get a welcome email right after they sign up for your list?

So, make sure to send those welcome emails pronto when people subscribe!

SpeedWealth empowers email marketers to set up efficient autoresponders that deliver personalised content to subscribers, fostering stronger connections and driving sales.

Regularly engaging with your email list is crucial for maintaining interest and driving conversions.

Broadcasting allows you to send out timely updates, promotions, and valuable content to your subscribers.

There are 4 types of email that you can broadcast:

1. Content email

2. Promotional Email

3. Story email

4. Hybrid email (Content+Promotion or Story+Promotion)

With SpeedWealth's guidance, email marketers can develop effective broadcasting strategies that keep their audience engaged and primed for action.

Driving traffic to your opt-in pages is essential for growing your email list and expanding your reach.

Utilizing a combination of organic and paid methods, such as social media marketing and search engine optimization, can help you attract qualified leads to your website.

Once you've set up your opt-in pages and autoresponder, it's time to drive traffic to your website and start building your email list.

One highly effective method is through solo ads, a type of paid traffic that can rapidly expand your subscriber base, sometimes in as little as 24 hours.

Solo ads involve partnering with someone who owns a large email list in your niche. You pay them to send out an email promoting your opt-in page to their subscribers. Since these subscribers are already interested in your niche, they're more likely to opt-in to your list.

The beauty of solo ads lies in their speed and scalability.

With the right strategy, you can build a sizable email list in a short amount of time, giving you the opportunity to start making sales and growing your business quickly.

By leveraging solo ads effectively, you can tap into a steady stream of targeted traffic, allowing you to continuously expand your email list and increase your sales potential.

It's a powerful strategy that can propel your email marketing efforts to new heights and accelerate your journey towards online success.

SpeedWealth offers tailored solutions, including solo ads, to help email marketers drive targeted traffic to their opt-in pages, maximizing their list-building efforts.

Embarking on the journey of email marketing can be daunting, but by following these five essential steps, you can unlock its full potential and achieve remarkable results for your business.

Make sure to choose a profitable niche and create a high-converting opt-in page to convert traffic into leads immediately.

With SpeedWealth's expertise and support, email marketers can streamline their efforts and build their email lists in less than 24 hours.

Do you know the #1 Digital Asset online? Download the Free book "Email Money" below:

Related Articles:

1. How Do I Setup Email Marketing for Clients?

2. 4 Email Copywriting Examples for Info Products