What Do Copywriters Do?

Copywriters convince people through the power of written words to take a specific action, such as buying a product or a service.

Companies hire copywriters to persuade people based on factual information to motivate them to purchase their products and ultimately increase their sales.

For example,

A company in the United States developed a natural supplement that boosts longevity by 20 years and was already approved by the FDA.

In this case, a copywriter is hired to write copies for social media advertising to persuade people over 50 years of age to try the supplement that has already been approved by scientific research.

Now the copywriter uses copywriting skills such as emotional trigger techniques, power words, and social proof to convince men and women over 50 years old to buy the product.

Copywriting is all about persuasion with words.

Copywriters do five important things before writing any piece of copy for their clients.

All of these 5 essentials are linked to each other and contribute to the product's sales.

Once you hire the copywriter to write for you, they will start to study the product from A to Z.

They collect important information about the product, such as the function of the product, the mechanism of action of the product, and the benefits of the product.

This method allows them to write better copy for the right audience. Moreover, it helps your brand stand out from its competitors.

Knowing the product is one of the principles of copywriting. It was the first thing that my mentor told me about.

If you don't know the product properly, you cannot write copy for it. So, make sure to know the product completely and separate its features and benefits to write better copy.

Once a copywriter has finished studying the product completely, they start to collect information about your competitors.

A professional copywriter will select the top-performing products in your niche and analyse each one to write something fresh to persuade the customer to choose your product or service, but not the competitors.

Additionally, during the step-by-step research process, the copywriter will find your competitor's weaknesses and try to fill this gap in their copy.

For example,

Your competitors might use written text testimonials of people on their sales page.

In this case, your copywriter may include video testimonials of people as social proof in his copy, which causes customers to trust you more.

Because video shows people testifying to your product naturally.

Watch the video below to master the art of copywriting.

A copywriting expert studies the target audience to find their needs, pain points, interests, and choices.

Moreover, they study their demographics, such as gender, age, location, and income level.

Understanding the audience helps a copywriter craft his message according to the customer's needs and wants.

Certain online tools, such as Google Keyword Planner and Google Trends, help copywriters discover the needs of their target audience and write accordingly.

Here's an example of knowing the tartget audience for promoting a new affiliate marketing system.

1. Target Audience: Corporate Employees

2. Age Group: Between 25-40 years old

3. Gender: Female

4. Location: New York, USA

5. Interests: Affiliate Marketing

Here's an example of Facebook Ad copywriting for the above mentioned target audience:

Hey,

Do you want to leave your corporate job in New York City?

If yes, discover the new affiliate marketing system that helps women who are tired of working 9-5 to make money directly from home while working only 30 minutes daily online.

This automated system has already assisted more than 500 busy moms to leave their jobs in the most expensive city, New York.

You can earn more without a product, running ads on costly platforms like Facebook, and without hustle.

Click the "Learn More" button below to read more:

Copywriters not only write promotional ad copy, but they also write informational content by following the principles of copywriting.

What is content?

Content is any piece of information you provide to the target audience to educate them.

Providing informative content in your copywriting allows customers to believe in your product on a scientific level.

For example,

If you write a sales letter copy for a belly fat solution, you can teach people how belly fat is formed in their body slowly based on research and studies.

Once people who suffer from belly fat read and discover the causes of their stubborn fats in your sales letter, they will urgently choose your product as a solution.

So, make sure to provide content in your copy.

Moreover, companies hire copywriters to write content for their social media posts.

Because information content builds credibility and trust.

If you post promotional content on social media every day, it will look salesy, and your followers will begin to unfollow you.

But if you provide informational content daily, people will enjoy your content, you will gain credibility, and once you promote a product, they will buy it.

Writing content in a copywriting style boosts attention, engagement, and trust.

See the example of content writing for a Facebook post below:

Copywriters cooperate with graphic designers and video creators to align the copy with marketing goals.

First, the copywriter writes the copy and shares the draft with the designer to create creative designs according to that.

In this process, both of them will receive feedback and suggestions from each other to achieve the project goals.

For example,

A copywriter writes the headline "5 Ways to Reduce Your Belly Fats" for a weight loss-related landing page.

So, he will ask the graphic designer to put a simple image of a belly fat on the cover of the offer to attract people's attention.

In most cases, copywriters are skilled graphic designers.

They will use graphic design and video editing tools like Canva to adjust their copywriting according to their needs and wants.

I was a good graphic designer before learning copywriting. I was skilled at Adobe Photoshop and Canva.

Both of them helped me design according to my copywriting without paying for designers.

The main duty of copywriters is to convince and motivate people with written words to take a specific action.

There are five important things copywriters do to persuade the target audience to buy a product or a service.

All of these five things are linked to each other, and a professional copywriter will apply each step by step.

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1. Is Copywriting A Good Skill?

2. What is The Fastest Way to Learn Copywriting?